In March, a whistleblower drew attention to the actions of
Cambridge Analytica, which is accused of processing voters’ Facebook
data without their consent in order to create psychological profiles
during the U.S. presidential election in 2016. Later, executives from
the British data firm were filmed saying they used the same strategy in
Mexico and Brazil. The scandal has fueled worldwide fears that social
media user data is not adequately protected, and that improperly
obtained data could influence elections. Is the integrity of Latin
America’s elections at risk due to data breaches? How might responses to
the scandal affect companies that do business with consumer data in
Latin America? How can Latin American countries address these concerns
as elections approach in Brazil, Colombia, Mexico and other nations.
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