Wednesday, April 25, 2018

How Is Social Media Changing Elections in Latin America?

In March, a whistleblower drew attention to the actions of Cambridge Analytica, which is accused of processing voters’ Facebook data without their consent in order to create psychological profiles during the U.S. presidential election in 2016. Later, executives from the British data firm were filmed saying they used the same strategy in Mexico and Brazil. The scandal has fueled worldwide fears that social media user data is not adequately protected, and that improperly obtained data could influence elections. Is the integrity of Latin America’s elections at risk due to data breaches? How might responses to the scandal affect companies that do business with consumer data in Latin America? How can Latin American countries address these concerns as elections approach in Brazil, Colombia, Mexico and other nations.

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